UYU collaborates with London based indie streetwear label, Sons Of The First Tribe [SOFT]. This capsule collection designed by SOFT founder and creative director Mosh Balogun is a celebration of the profound and exciting synergies that exist between gaming lifestyle and creative lifestyle cultures. A fresh and extremely limited offering of cut and sew pieces that will expand the idea of fashion within the universe of esports.

“Merch is cool. But this aint merch. This is a sponsored ad….Vol.1”

– Mosh Balogun